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Privacy Policy



This Privacy Policy (or “Policy”) tells you how GOTHAM GYMNASTICS (“Gotham Gymnastics,” “we,” or “our”) collects, uses, shares, and protects information obtained from and about our customers (“you”). It also tells you how you can access and update your information and make certain choices about how your information is used. This Privacy Policy covers both our online and offline data collection activities, including information that we collect through our website, as well as our offline programs and events. By using or by otherwise giving us your information, you agree to the terms of this Policy. 


If we want to change the way we handle your information, we will post those changes in this Privacy Policy. For material changes (i.e., substantially new practices you wouldn’t expect from us or that we didn’t previously tell you about), we may decide to notify you more prominently and/or give you prior choice. We reserve the right to make changes to our practices and this Policy at any time, provided that we follow the procedures above.


How do we collect information from you?

This Privacy Policy applies to information that we collect from or about our customers through the methods described below. We may combine information collected via one method (e.g., a website). We do this to get a more complete view of our customers, which, in turn, allows us to serve you better and with more personalization. Also, note that not all of the methods listed below may be relevant to you.



We may collect information from you through (a) our website ( or (b) any website or web application that we may develop and run on a third-party social network such as Facebook. This Policy will only apply if it is posted or linked to on the website or application that you are using.


Information we collect directly from you

We collect the information you provide directly to us, such as when you register for classes, ask to receive emails, or interact with us on social media. The types of personal data we may collect directly from you include:


  • Contact information, such as your name, email address, mailing address, and phone number

  • Billing information, such as credit card details and billing address

  • Optional information you may choose to provide, such as your date of birth, gender, or social handles

  • Any other information you choose to provide


Information about your use of our products and services

We collect information about your use of our products and services, such as the products you buy or express interest in.


Data collected from other sources

Occasionally, we may obtain information about you from other sources. For example, we may hire a third-party data aggregator or vendor to provide us with additional information about our existing customers (this is known as “data appending”), including information from your profile or postings on a third-party social network. We may also receive information from third party cosponsors whom we may partner with occasionally to run special promotions. We may also receive information about customers in the event that we acquire other companies.


What information do we collect from you?

Depending on how you interact with GOTHAM GYMNASTICS, we may collect various types of information from you that are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another type of information and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to the minimum necessary to provide you with the most relevant services.


Personal contact information

This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, mobile, etc.), or email address. In some cases, this could include information that you give us about someone else. We typically collect personal contact information in connection with a variety of activities, including online shopping and website community features, newsletter signup, class registration, customer service, and customer feedback. 

Demographic information

This includes any information that describes demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, general geographic location (e.g., zip code or city and state), favorite products, hobbies and interests, or lifestyle information. We typically collect demographic information in connection with a variety of activities, including online registration, website community features, newsletter signup, and customer surveys. For demographic information associated with your profile on a third party social network (e.g., Facebook), see separate paragraph on “Social network information” below.


Technical computer information

This includes any information about the computer system or other technological device that you may be using to access one of our websites. We typically collect this information through the use of automated technologies such as cookies and web beacons. For more on cookies, see “Do we use cookies to gather information?” below. Examples of technical computer information that may be collected include your computer’s IP address, operating system type, and web browser type. If you access our website via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, location, and other similar mobile device data. Technical computer information is not typically associated with your personal contact information.


Website usage information

This includes information about how you use and navigate our website, including which links you click on, which pages or content you view, and other similar information or statistics about your interactions with our website (e.g., date and time of visit, which website you came from, etc.). This information is captured using automated technologies such as cookies and web beacons, and may be collected regardless of the device you may be using (computer, smartphone, tablet, etc.). This information may also be collected using third-party analytics services (such as Google Analytics) that collect data in aggregate (such as the number of visits to a particular page or the amount of time spent on a website). We may also use technologies such as web beacons to capture information about how users respond to certain email campaigns (e.g., the time that an email is opened, where users link to from that email, etc.). Website usage information may be associated with your personal contact information. For more on cookies and analytics, see “Do we use cookies to gather information?” below.


Customer feedback

This includes information that you voluntarily share with us about your experience in using our products or services, including our website. Examples may include comments and suggestions, testimonials, or other feedback you send us about what you may have liked (or disliked) about your experience in using our products or services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence.


Customer-generated content

This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites, such as our Facebook fan pages. Examples may include photos, videos, personal stories, or other similar media or content. We mostly collect customer-generated content in connection with website community features, customer engagement, and third-party social networking.


Social network information

This refers to any information that is part of your profile on a third-party social network (such as Facebook), and that you allow the third-party social network to share with us – or that you post publicly. Examples may include your basic account information (e.g., name, email address, profile picture, gender, birthday, current city, user ID, list of friends, etc.) and any other additional information or activities that you permit the third-party social network to share with application developers – or that you post publicly on a GOTHAM GYMNASTICS social networking page. For example, we may receive your social network information (or parts of it) when you download or interact with a GOTHAM GYMNASTICS application on a social networking website (such as Facebook) or use a third-party social networking feature that is integrated within the GOTHAM GYMNASTICS website (such as Facebook Connect). To learn more about how your social network information may be obtained by GOTHAM GYMNASTICS (or other application developers), please visit the website of the relevant third-party social network.


Other information (depending on context)

This refers to any other information that we might need to collect for a specific GOTHAM GYMNASTICS form, feature, or other service that you use or request. What this information might include will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see Section 3 below for more specific examples.


How do we use your information?

The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. Please note that not all of the uses listed below will be relevant to every customer.


Account maintenance

We may use your information to maintain your accounts with us. This typically involves the use of the information that was originally collected to set up your account (e.g., personal contact information, payment information, account login information, demographic information, etc.).


Customer service

We may collect and use your information to provide you with customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name and email address) and information regarding the reason for your inquiry (e.g., a technical issue, a question about classes, programs or waitlists, a general question, etc.). Customer service may be provided through various forms of communication, such as email correspondence and call center support. We may also use your personal information to protect against, identify, investigate, and respond to fraud or other illegal activity.


Service improvement and customization

We may collect and use your information so we can constantly improve our services, tailor them to your needs, and come up with new service ideas. This mostly involves the collection and use of demographic information and customer feedback.


Personalized product recommendations

We may use your information to provide you with GOTHAM GYMNASTICS product and service recommendations and offers that are tailored to your interests and profile.


Marketing communications

We may collect and use your information to send you marketing communications, such as email communications, mobile messages (including text and/or push notifications), digital advertisements, and postal mailings. These communications may inform you about new products, services, other news, and special offers. On occasion, these communications may also contain information or offers about third-party products. Sending you marketing communications mostly requires the collection and use of certain personal contact information and/or demographic information. In some instances, this may involve the use of technical information or precise geolocation information obtained from your mobile device. This allows us to send you messages directly to your mobile device, including offers based on your location. You can always opt out from receiving marketing communications either by following the unsubscribe instructions provided in such communications or by updating your device settings for mobile messages. You may always opt out of marketing communications at any time by using the “unsubscribe” link at the bottom of any email communication from us. Please note that even if you opt out of receiving marketing communications, you may still receive other communications from us – such as registration confirmations and other important announcements (e.g., waitlist updates, Privacy Policy changes, etc.).


Website personalization and convenience

We may collect and use your information to personalize your experience and save you time when you visit our website. This is typically done through the use of automated technologies (such as cookies) that collect and remember certain account login information, technical information, and/or previous website usage information. 


Website community features

We may collect and use your information to give you access to our website community features, such as features that may allow you to upload and share ratings, reviews, questions/answers, stories, pictures, videos, or other content. This typically involves the collection, use and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or customer-generated content. Because these types of features are “communal” in nature, information you post in these areas may be visible to others. Please exercise caution when using these features or uploading content to the GOTHAM GYMNASTICS website. For some community features, you may have the ability to control whether certain parts of your profile can be seen by others and whether we send you notifications about certain community activities (like the fact that one of your questions has been answered). For community features that are integrated with third party social networks such as Facebook, see separate paragraph on “Third-party social networking” below.


Website viral features (e.g., tell-a-friend)

Where permissible under applicable law, we may request and use your information so you can use our website viral features, such as tell-a-friend. These features allow you to easily share certain GOTHAM GYMNASTICS news, class information, promotions, waitlists, or other content with family members and friends. These features typically require the collection and use of certain personal contact information (such as email addresses and names) so that the selected message or content can be delivered to the proper recipients. In some instances, this information may be stored in our records so we can track our customers for their referrals. For tell-a-friend or other viral features offered by third party social networks (such as Facebook “Share” and “Like” features), see separate section on “Third-party online advertising” below.


Third-party social networking

We may collect and use your information when you interact with third-party social networking features, such as Facebook Connect, Facebook Like, Pinterest, and Instagram. These tools may be embedded into our website for the purpose of allowing you to share content (such as tips, articles, stories, etc.), allowing you to sign up for certain GOTHAM GYMNASTICS accounts, or for other stated purposes. If you use these tools, we may have the ability to obtain certain information about you from your social networking profile (see “Social network information” under Section 2). You can learn more about how these features work — along with the profile data that we may obtain about you — by visiting the website of the relevant third-party social network.


Third-party online advertising

We may allow third-party advertising networks to collect and use your information to show you targeted ads (including GOTHAM GYMNASTICS digital ads) on our website or on other websites. Some of these ads may entice you to come back and revisit our website for new offers and promotions. This type of advertising typically involves an ad network collecting and tracking certain technical information (such as your IP address) and website usage information (such as your browsing history) on our website and across many other websites on the Internet. This does not involve the collection, use, or sharing of your personal contact information, such as your name or email address. You can opt out of this type of third-party tracking at any time by visiting


Other general purposes (e.g., website security, internal research)

We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain personal information, demographic information, technical computer information, website usage information, and customer feedback.


Do we use cookies to gather information?

We use cookies on our website. A cookie is a small file of letters and numbers that we put on your device when you visit our website that allows us to recognize your computer when you return to our website at a later time. Cookies allow us to enhance your website experience in several ways. For example, we use cookies to assess how visitors are using our website.


We may also use cookies to personalize certain website features, and to show you content and ads that are relevant to your interests. By accessing and using our website, you consent to our use of cookies. You can learn more about cookies and how they work at You can always disable cookies through your browser settings. However, doing so may disable certain features on our website. You can opt out of third-party cookies that are used for advertising purposes on the NAI website at We may use third-party web analytics services on our websites, such as Google Analytics. The service providers that administer those services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use our website. The information collected through these means (including IP address) is disclosed to these service providers, who use the information to analyze website use. You may deactivate the ability of these analytics services to analyze your browsing activities on our website. To disable Google Analytics, please download the browser add-on for the deactivation of Google Analytics provided by Google at To learn more about privacy and Google Analytics, please consult the Google Analytics overview provided by Google at


With whom do we share your information?

We may share your information in the situations described below. We do not rent or sell your information to third-party companies for their own marketing use.


Legal disclosures (when necessary)

We may need to share your information for law enforcement or other legal purposes. This type of sharing may be necessary in connection with a lawsuit, claim or investigation, governmental inquiry, court order, enforcement of legal rights (e.g., contract terms, intellectual property rights, etc.), safety issue, or other similar legal or security matter.


Business transfers (e.g., sale or acquisition of company)

We may share (or receive) information about you, including personal contact information, in the event of an acquisition, merger, sale, corporate restructuring, bankruptcy, or other similar event that involves GOTHAM GYMNASTICS or its parent or affiliated companies. If such an event occurs, we will take reasonable steps to require that your information be handled in accordance with this Privacy Policy, unless it is not practicable or permissible to do so.


How do we protect your information?

We use a variety of standard methods (described below) to keep customer information confidential and secure. Please note, however, that these protections do not apply to any information you choose to share in public areas such as our website community features or other social areas.


Secure operating environments

We store your information in secure operating environments that are protected from the public and that we only allow authorized employees and agents/contractors to access on a need-to-know basis.


Encryption for payment information

We use industry-standard encryption to provide greater protection for sensitive financial information, such as your credit card information or other payment information, when such information is sent to us over the web. For example, encryption is used when you register for classes through our online store, and if you choose to have your payment information stored with our third-party processor for future online purchases.


Other security measures

In addition to the methods above, we may take other measures to protect your information, depending on the sensitivity of the data and other considerations (such as how the information is collected and where it is stored). These measures may include (among other things) additional access restrictions, password requirements, and physical protections (e.g., secure data centers, etc.).


Measures you can take

Despite all of our efforts, no security safeguards or standards are guaranteed to protect your information 100% of the time. This is why it is important for you to play an active role in keeping your information safe and secure. When signing up for an online account, please be sure to choose an account password that is hard for others to guess, and never reveal it to anyone else. If you use a shared or public computer, never choose to have your login ID or password remembered, and make sure to log out of your account every time you leave the computer.


Other important policy information

This section provides additional information about our Privacy Policy and our practices related to it.


We do not knowingly collect information from children without parental consent

We do not solicit or collect any type of information from a person known to be under the age of 13 without parental consent. If we discover that we have accidentally collected information from a child without parental consent, or you have reason to believe that a child has provided us with personal data without parental consent, please contact us and we will remove that information from our records as soon as possible (or obtain the necessary parental permission to retain it).


We are not responsible for third-party websites/features

Our website may provide links to, or features from, other third-party websites (such as third-party social networks) that we do not own or control. If you click on such links or use such features, you do so at your own risk. We are not responsible for the content or practices of any third-party website, application or feature.


Information we collect

We have collected the following categories of Personal Information from consumers within the last twelve (12) months:


Categories of sources

We obtain Personal Information provided voluntarily by you or a family member when you register for our classes or submit other similar forms directly to us or our affiliates by mail, email, by telephone, or via our websites and mobile applications. We also gather it from written or verbal inquiries submitted by you as well as surveys, transactions, and from online interactions with you.


We also collect information from third parties and publicly available sources, which include data service providers, social media services, advertising and market research firms, joint marketing partners, and consumer reporting agencies.


Business purposes for collection of personal information

Collecting and using Personal Information is necessary for our business in order to develop, enhance, and administer our products and services; respond to your requests, inquiries and concerns; inform and educate you about our company and events; and for advertising and marketing purposes. It also helps us to confirm your identity for certain transactions you request or that are initiated on your behalf, as well as to improve our website and mobile application user experience, authenticate users, prevent and detect fraud and potential security issues, and fulfill our legal and regulatory obligations such as tax reporting.


Disclosures of personal information

Your Personal Information may have been disclosed to:


  • You, your authorized representatives, legal agents, and other persons acting on your behalf or to whom you ask, instruct or authorize us to disclose your Personal Information.

  • Our contracted service providers who provide a service to or on behalf of GOTHAM GYMNASTICS, including analytics service providers, payment providers, website partners, our auditors, consultants, accountants, attorneys and others providing professional advice to GOTHAM GYMNASTICS.

  • Other GOTHAM GYMNASTICS affiliates and brands.

  • Business partners of GOTHAM GYMNASTICS.

  • Applicable governmental, regulatory, supervisory, law enforcement, tax or similar authorities or industry bodies.

  • Any other person or entity GOTHAM GYMNASTICS reasonably deems customary, necessary or advisable for the business purposes disclosed in our Privacy Policy or to whom GOTHAM GYMNASTICS is obliged by applicable law or regulation to make the disclosure.

  • Any other party where GOTHAM GYMNASTICS has obtained your consent or authorization.


Business purposes for disclosure of Personal Information

  • To advertise and market to you, and to consumers who are similar to you.

  • To perform services on our behalf, including providing customer service, processing or fulfilling orders, account maintenance, processing payments, and quality control; for risk management purposes, identity verification, information security, fraud detection and prevention; for undertaking internal research, operational efficiencies and improvements, product enhancements, and business development purposes in connection with legal proceedings, such as responding to a subpoena or court order; to demonstrate compliance with our regulatory obligations and to report tax information to relevant tax authorities.

  • In the event of any planned or actual company reorganization, merger, sale, or transfer of our business.


Questions? Contact us

For any questions or concerns regarding this Privacy Policy, you can contact or send a written request to:

Gotham Gymnastics, 315 Douglass Street, Brooklyn, NY 11217

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