How do we collect information from you?
The GOTHAM GYMNASTICS website
We may collect information from you through (a) our website (www.gothamgymnastics.com) or (b) any website or web application that we may develop and run on a third-party social network such as Facebook. This Policy will only apply if it is posted or linked to on the website or application that you are using.
Information we collect directly from you
We collect the information you provide directly to us, such as when you register for classes, ask to receive emails, or interact with us on social media. The types of personal data we may collect directly from you include:
Contact information, such as your name, email address, mailing address, and phone number
Billing information, such as credit card details and billing address
Optional information you may choose to provide, such as your date of birth, gender, or social handles
Any other information you choose to provide
Information about your use of our products and services
We collect information about your use of our products and services, such as the products you buy or express interest in.
Data collected from other sources
Occasionally, we may obtain information about you from other sources. For example, we may hire a third-party data aggregator or vendor to provide us with additional information about our existing customers (this is known as “data appending”), including information from your profile or postings on a third-party social network. We may also receive information from third party cosponsors whom we may partner with occasionally to run special promotions. We may also receive information about customers in the event that we acquire other companies.
What information do we collect from you?
Depending on how you interact with GOTHAM GYMNASTICS, we may collect various types of information from you that are described in more detail below. In some instances (and unless we say otherwise below), we may combine one type of information with another type of information and store them together in our records. In all cases, however, we strive to limit the amount of information we collect and store to the minimum necessary to provide you with the most relevant services.
Personal contact information
This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, mobile, etc.), or email address. In some cases, this could include information that you give us about someone else. We typically collect personal contact information in connection with a variety of activities, including online shopping and website community features, newsletter signup, class registration, customer service, and customer feedback.
This includes any information that describes demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, general geographic location (e.g., zip code or city and state), favorite products, hobbies and interests, or lifestyle information. We typically collect demographic information in connection with a variety of activities, including online registration, website community features, newsletter signup, and customer surveys. For demographic information associated with your profile on a third party social network (e.g., Facebook), see separate paragraph on “Social network information” below.
Technical computer information
Website usage information
This includes information that you voluntarily share with us about your experience in using our products or services, including our website. Examples may include comments and suggestions, testimonials, or other feedback you send us about what you may have liked (or disliked) about your experience in using our products or services. We typically collect this information in the form of customer surveys, feedback forms, and email correspondence.
This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites, such as our Facebook fan pages. Examples may include photos, videos, personal stories, or other similar media or content. We mostly collect customer-generated content in connection with website community features, customer engagement, and third-party social networking.
Social network information
This refers to any information that is part of your profile on a third-party social network (such as Facebook), and that you allow the third-party social network to share with us – or that you post publicly. Examples may include your basic account information (e.g., name, email address, profile picture, gender, birthday, current city, user ID, list of friends, etc.) and any other additional information or activities that you permit the third-party social network to share with application developers – or that you post publicly on a GOTHAM GYMNASTICS social networking page. For example, we may receive your social network information (or parts of it) when you download or interact with a GOTHAM GYMNASTICS application on a social networking website (such as Facebook) or use a third-party social networking feature that is integrated within the GOTHAM GYMNASTICS website (such as Facebook Connect). To learn more about how your social network information may be obtained by GOTHAM GYMNASTICS (or other application developers), please visit the website of the relevant third-party social network.
Other information (depending on context)
This refers to any other information that we might need to collect for a specific GOTHAM GYMNASTICS form, feature, or other service that you use or request. What this information might include will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see Section 3 below for more specific examples.
How do we use your information?
The following paragraphs describe the various purposes and features for which we might collect and use your information, and the different types of information that might be collected for each. Please note that not all of the uses listed below will be relevant to every customer.
We may use your information to maintain your accounts with us. This typically involves the use of the information that was originally collected to set up your account (e.g., personal contact information, payment information, account login information, demographic information, etc.).
We may collect and use your information to provide you with customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name and email address) and information regarding the reason for your inquiry (e.g., a technical issue, a question about classes, programs or waitlists, a general question, etc.). Customer service may be provided through various forms of communication, such as email correspondence and call center support. We may also use your personal information to protect against, identify, investigate, and respond to fraud or other illegal activity.
Service improvement and customization
We may collect and use your information so we can constantly improve our services, tailor them to your needs, and come up with new service ideas. This mostly involves the collection and use of demographic information and customer feedback.
Personalized product recommendations
We may use your information to provide you with GOTHAM GYMNASTICS product and service recommendations and offers that are tailored to your interests and profile.
Website personalization and convenience
We may collect and use your information to personalize your experience and save you time when you visit our website. This is typically done through the use of automated technologies (such as cookies) that collect and remember certain account login information, technical information, and/or previous website usage information.
Website community features
We may collect and use your information to give you access to our website community features, such as features that may allow you to upload and share ratings, reviews, questions/answers, stories, pictures, videos, or other content. This typically involves the collection, use and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or customer-generated content. Because these types of features are “communal” in nature, information you post in these areas may be visible to others. Please exercise caution when using these features or uploading content to the GOTHAM GYMNASTICS website. For some community features, you may have the ability to control whether certain parts of your profile can be seen by others and whether we send you notifications about certain community activities (like the fact that one of your questions has been answered). For community features that are integrated with third party social networks such as Facebook, see separate paragraph on “Third-party social networking” below.
Website viral features (e.g., tell-a-friend)
Where permissible under applicable law, we may request and use your information so you can use our website viral features, such as tell-a-friend. These features allow you to easily share certain GOTHAM GYMNASTICS news, class information, promotions, waitlists, or other content with family members and friends. These features typically require the collection and use of certain personal contact information (such as email addresses and names) so that the selected message or content can be delivered to the proper recipients. In some instances, this information may be stored in our records so we can track our customers for their referrals. For tell-a-friend or other viral features offered by third party social networks (such as Facebook “Share” and “Like” features), see separate section on “Third-party online advertising” below.
Third-party social networking
We may collect and use your information when you interact with third-party social networking features, such as Facebook Connect, Facebook Like, Pinterest, and Instagram. These tools may be embedded into our website for the purpose of allowing you to share content (such as tips, articles, stories, etc.), allowing you to sign up for certain GOTHAM GYMNASTICS accounts, or for other stated purposes. If you use these tools, we may have the ability to obtain certain information about you from your social networking profile (see “Social network information” under Section 2). You can learn more about how these features work — along with the profile data that we may obtain about you — by visiting the website of the relevant third-party social network.
Third-party online advertising
We may allow third-party advertising networks to collect and use your information to show you targeted ads (including GOTHAM GYMNASTICS digital ads) on our website or on other websites. Some of these ads may entice you to come back and revisit our website for new offers and promotions. This type of advertising typically involves an ad network collecting and tracking certain technical information (such as your IP address) and website usage information (such as your browsing history) on our website and across many other websites on the Internet. This does not involve the collection, use, or sharing of your personal contact information, such as your name or email address. You can opt out of this type of third-party tracking at any time by visiting http://www.networkadvertising.org/managing/opt_out.asp.
Other general purposes (e.g., website security, internal research)
We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain personal information, demographic information, technical computer information, website usage information, and customer feedback.
With whom do we share your information?
We may share your information in the situations described below. We do not rent or sell your information to third-party companies for their own marketing use.
Legal disclosures (when necessary)
We may need to share your information for law enforcement or other legal purposes. This type of sharing may be necessary in connection with a lawsuit, claim or investigation, governmental inquiry, court order, enforcement of legal rights (e.g., contract terms, intellectual property rights, etc.), safety issue, or other similar legal or security matter.
Business transfers (e.g., sale or acquisition of company)
How do we protect your information?
We use a variety of standard methods (described below) to keep customer information confidential and secure. Please note, however, that these protections do not apply to any information you choose to share in public areas such as our website community features or other social areas.
Secure operating environments
We store your information in secure operating environments that are protected from the public and that we only allow authorized employees and agents/contractors to access on a need-to-know basis.
Encryption for payment information
We use industry-standard encryption to provide greater protection for sensitive financial information, such as your credit card information or other payment information, when such information is sent to us over the web. For example, encryption is used when you register for classes through our online store, and if you choose to have your payment information stored with our third-party processor for future online purchases.
Other security measures
In addition to the methods above, we may take other measures to protect your information, depending on the sensitivity of the data and other considerations (such as how the information is collected and where it is stored). These measures may include (among other things) additional access restrictions, password requirements, and physical protections (e.g., secure data centers, etc.).
Measures you can take
Despite all of our efforts, no security safeguards or standards are guaranteed to protect your information 100% of the time. This is why it is important for you to play an active role in keeping your information safe and secure. When signing up for an online account, please be sure to choose an account password that is hard for others to guess, and never reveal it to anyone else. If you use a shared or public computer, never choose to have your login ID or password remembered, and make sure to log out of your account every time you leave the computer.
Other important policy information
We do not knowingly collect information from children without parental consent
We do not solicit or collect any type of information from a person known to be under the age of 13 without parental consent. If we discover that we have accidentally collected information from a child without parental consent, or you have reason to believe that a child has provided us with personal data without parental consent, please contact us and we will remove that information from our records as soon as possible (or obtain the necessary parental permission to retain it).
We are not responsible for third-party websites/features
Our website may provide links to, or features from, other third-party websites (such as third-party social networks) that we do not own or control. If you click on such links or use such features, you do so at your own risk. We are not responsible for the content or practices of any third-party website, application or feature.
Information we collect
We have collected the following categories of Personal Information from consumers within the last twelve (12) months:
Categories of sources
We obtain Personal Information provided voluntarily by you or a family member when you register for our classes or submit other similar forms directly to us or our affiliates by mail, email, by telephone, or via our websites and mobile applications. We also gather it from written or verbal inquiries submitted by you as well as surveys, transactions, and from online interactions with you.
We also collect information from third parties and publicly available sources, which include data service providers, social media services, advertising and market research firms, joint marketing partners, and consumer reporting agencies.
Business purposes for collection of personal information
Collecting and using Personal Information is necessary for our business in order to develop, enhance, and administer our products and services; respond to your requests, inquiries and concerns; inform and educate you about our company and events; and for advertising and marketing purposes. It also helps us to confirm your identity for certain transactions you request or that are initiated on your behalf, as well as to improve our website and mobile application user experience, authenticate users, prevent and detect fraud and potential security issues, and fulfill our legal and regulatory obligations such as tax reporting.
Disclosures of personal information
Your Personal Information may have been disclosed to:
You, your authorized representatives, legal agents, and other persons acting on your behalf or to whom you ask, instruct or authorize us to disclose your Personal Information.
Our contracted service providers who provide a service to or on behalf of GOTHAM GYMNASTICS, including analytics service providers, payment providers, website partners, our auditors, consultants, accountants, attorneys and others providing professional advice to GOTHAM GYMNASTICS.
Other GOTHAM GYMNASTICS affiliates and brands.
Business partners of GOTHAM GYMNASTICS.
Applicable governmental, regulatory, supervisory, law enforcement, tax or similar authorities or industry bodies.
Any other party where GOTHAM GYMNASTICS has obtained your consent or authorization.
Business purposes for disclosure of Personal Information
To advertise and market to you, and to consumers who are similar to you.
To perform services on our behalf, including providing customer service, processing or fulfilling orders, account maintenance, processing payments, and quality control; for risk management purposes, identity verification, information security, fraud detection and prevention; for undertaking internal research, operational efficiencies and improvements, product enhancements, and business development purposes in connection with legal proceedings, such as responding to a subpoena or court order; to demonstrate compliance with our regulatory obligations and to report tax information to relevant tax authorities.
In the event of any planned or actual company reorganization, merger, sale, or transfer of our business.
Questions? Contact us
Gotham Gymnastics, 315 Douglass Street, Brooklyn, NY 11217